I could have been a tweeter!
It’s not often that I feel strongly about a consumer purchase, let alone want to spread the word on behalf of a vendor or manufacturer. But I guess there’s a first for everything. I’m referring to a pair of pants I recently purchased from Lucy. Lucy is an upscale clothing company for the female athlete—and features clothing primarily for gym, yoga, and running. I was sort of disappointed that I didn’t find a section in the store dedicated to women’s golf, but then, I guess I should have been at Golfsmith. (But I REALLY dislike the attitude of the “dudes” at Golfsmith). I found a section called –Explore-and tried on the pants, thinking they might be suited for golf. Did I under estimate these little jewels. From the minute I tried them on, I knew we were going to be inseparable. The perfect fit, (not like your typical baggy golf pants), the perfect hug in the butt, stretchy enough to handle golf balls and tees in the pocket, and a waterproof yet breathable fabric that just rejects spills, tested and proven at the bar when after a round of golf, my friend gestured across the table and dumped an entire drink into my lap.
I have a couple of suggestions for the VP Marketing at Lucy. When I made my purchase, I provided my email address. Wouldn’t it have been convenient, and quite smart of Lucy, if they had sent me a thank you email, with an image of the pants I purchased? And to help me express my enthusiasm for these pants, provide a button next to the pants that said: “Tweet This”. And boom, just like that. My entire network of female golfers could have been clicking and buying, or heading into the nearest Lucy, to check out the perfect golf pants. Now that would have been a great marketing opportunity.
